Talking about google’s new “App Streaming” strategy in mobile marketing Sissie Hsiao, director of googles’s mobile ads network, including AdMob revealed that “1 in 4 apps is never even used, and there’s often this ‘try once’ experience, and then [the app is] never used again” which is pretty logical if we consider that even from our personal use, we have “junk apps” in our phones or just apps that we consider that we may use in future.
Talking about “app streaming” Hsiao said exactly that: “You can buy ads, you can get apps installed. But a lot of apps are used once or they’re never used, even after they’re installed,” she says. “We found that 1 in 4 apps is never even used, and there’s often this ‘try once’ experience, and then [the app is] never used again,” .
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