Conversion rate in ecommerce is the percentage of success in our conversion marketing and conversion marketing is the act of converting site visitors into paying customers. However, different sites may consider a “conversion” to be some sort of result other than a sale. One example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, for example, free shipping, to convert the visitor into a paying customer. A company may also try to recover the abandoner through an online engagement method such as proactive chat in an attempt to assist the customer through the purchase process. via
So we should understand the difference between web traffic and conversion rate. Traffic of course helps sales but we may be losing money if our conversion rate is not good and at the end high traffic does not guarantee sales.
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